This is the most you’ll ever read of me writing about the recession, the economy, or these challenging times we are currently facing; my feelings are that it’s better to focus on the positive and continue to move ahead.  But, on the other hand, as an entrepreneur I can’t ignore it; if it’s something my clients are concerned about then that means it’s something I need to know about it.

I think that focusing on one’s customers and, as creative professionals, communicating the value in our work and the benefits to those who hire us is possibly our biggest responsibility.  Companies are watching where they spend their dollars now, and of course they want to know they are getting the best value in exchange for our creative work. However, easier said than done, communicating value is probably one of the most difficult things for a creative professional to do, and I know lots of artist who struggle with this.

Some good tips on on this topic I’ve been reading include John Jantsch’s blog post; Mark Hayward’s 5 Simple Words… which sums up everything here quite nicely whether you’re a business owner, creative professional or blogger; and Burns Auto Parts Consultants’ Think Service post can’t be ignored.

I pose this question to you:

• As a creative professional how do you impress the value of your art to your current and potential clients?

• As a company who looks to hire creative professionals what makes you take note of those who market themselves to you?

Tags: creative professional, creative responsibility, jackie connelly photography

This entry was posted on Tuesday, January 20th, 2009 at 11:20 am and is filed under weekly feature article. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.